“在家就能吃滿(mǎn)漢全席，這不是夢(mèng)。”

來(lái)源：電影《飲食男女》

"Its not a dream to enjoy at home a full and formal Chinese banquet." Photo source: Movie Drink Man Woman

1994年，李安的經(jīng)典美食電影《飲食男女》中，女主角家倩出手就是一桌好菜，讓不少人羨慕不已……

In Eat Drink Man Woman， a 1994 dish-themed movie directed by Ang Lee， the heroine Jia Qian was good at cooking. Her dishes lured the audience a lot.

而近30年后，在家出好菜不再那么遙不可期，因?yàn)橛辛?span>預(yù)制菜。

Almost three decades later， having a feast at home is no longer so challenging thank to the pre-made dishes.

松鼠魚(yú)、鹽焗雞、火鍋……

短短半小時(shí)

昆明人徐瑩就準(zhǔn)備好一桌家庭聚會(huì)的飯菜。

Squirrel-like fish， salted chicken， hot pot... In just half an hour， Kunming housewife Xu Ying rolled out a banquet for her family party.

徐瑩是預(yù)制菜的?？?。

“比起外賣(mài)，預(yù)制菜帶來(lái)了動(dòng)手烹飪的快樂(lè)，

也能在招待親朋好友時(shí)顯得更有誠(chéng)意。”

Xu Ying is a regular consumer of the pre-made dishes. "Unlike take-away food， the dishes need some cooking at times， which is a chance to show love to your friends and families，" said Xu.

過(guò)去，預(yù)制菜都是給餐飲商家準(zhǔn)備的。

然而疫情當(dāng)下，

預(yù)制菜滿(mǎn)足了人們對(duì)“美味+便捷”的需求。

解決了很多年輕人頭疼的做飯問(wèn)題。

In the past， pre-cooked dishes were for restaurants. However， the on-going Covid has helped popularize the dishes among young guys that are troubled by cooking trivialities.

數(shù)據(jù)顯示：

2022年春節(jié)，預(yù)制年菜表現(xiàn)亮眼：

Data showed that pre-cooked dishes made a hit in the Spring Festival of 2022.

盒馬的預(yù)制年菜同比2021春節(jié)增長(zhǎng)345%，叮咚買(mǎi)菜2021年的預(yù)制菜銷(xiāo)量同比增長(zhǎng)300%，越來(lái)越多的超市企業(yè)開(kāi)始引入預(yù)制菜品類(lèi)……

Fresh Hema has seen sales of pre-cooked dishes increase by 345% in the Chinese New Year holiday year on year， while Dingdong Maicai said its 2021 sales increased by 300%. More supermarkets are selling pre-cooked dishes.

預(yù)制菜日益升溫火爆。

云南多家企業(yè)也抓住這個(gè)新趨勢(shì)，

進(jìn)行商業(yè)模式升級(jí)。

Pre-made dishes are gaining popularity， and Yunnan companies are trying to adapt to the new business mode.

茴香熙樓從2020年起，每逢重大節(jié)日便推出盆菜、遼參及具有云南特色的破酥包等預(yù)制菜，頗受市場(chǎng)歡迎。

From 2020 on， the Classic 1909 canteen in Kunming has rolled out the Yunnan-featured pre-made dishes of Liaoshen， crispy buns and more. They are favored by diners.

他們還采用急速冷凍、真空包裝等技術(shù)，保證預(yù)制菜的食品安全。

To ensure the food safety， local restaurants began to use rapid freezing， vacuum packaging and other technologies.

家樂(lè)福的預(yù)制菜也成為居民日常消費(fèi)的重要組成部分。

The pre-made dishes by Carrefour have also grown to be a bulk in local residents dining structure.

“一小時(shí)送達(dá)、半天內(nèi)送達(dá)，客戶(hù)可以根據(jù)自己的用餐需求靈活選擇送餐時(shí)間。”

"We can deliver our dishes to the destination within one hour or half a day， according to needs of customers，" said a staff of Carrefour.

家樂(lè)福還在預(yù)制菜菜品的創(chuàng)新上下足了功夫，從最簡(jiǎn)單的小炒到佛跳墻，再到健康養(yǎng)生的燉品，滿(mǎn)足消費(fèi)者不同消費(fèi)場(chǎng)景的需求。

Carrefour also innovated pre-made dishes， rolling out stir-fry food， stewed dishes and others to woo more consumers.

云品薈電子商務(wù)股份有限公司（以下簡(jiǎn)稱(chēng)云品薈）推出的“鵝油草果飯”系列產(chǎn)品上市一個(gè)多月后，各地的消費(fèi)者都紛紛給予了好評(píng)。

The Yunpinhui e-commerce company has served the dish "rice with goose oil and amomum tsao-ko" for over a month， winning likes from consumers.

“味道真不錯(cuò)，我已經(jīng)多次購(gòu)買(mǎi)。”

“太好吃了，我在辦公室都囤著好幾份?！?/p>

"It’s tasty. I’ve tried many times."

"I’ve had it several times in my office."

除了鵝油草果飯，包裝精美、加工方便的滇味八寶飯、沾益辣子雞等云南特色預(yù)制菜也成為了市場(chǎng)上的爆款。

Besides the goose-oil rice， the pre-made Yunnan dishes of 8-element rice， Zhanyi spicy chicken and others have also made sensations in the market. They feature fine packages and dining ease.

問(wèn)題來(lái)了！

云品、云菜如何在預(yù)制菜行業(yè)里

占得一席之地？

So here comes the question: 

How can the pre-made Yunnan dishes really survive the competition?

云品薈常務(wù)副總經(jīng)理曹雷認(rèn)為，相關(guān)生產(chǎn)企業(yè)需要牢牢地把握獨(dú)特性和普適性兩個(gè)關(guān)鍵點(diǎn)。

Cao Lei， deputy general manager of Yunpinhui， said companies need to show their uniqueness and universality.

所謂獨(dú)特性，就是菜品的靈魂，即風(fēng)味和品質(zhì)不能丟。在預(yù)制菜產(chǎn)品打造中，不僅要保留好云南風(fēng)味，還要發(fā)揮好云南優(yōu)質(zhì)食材的優(yōu)勢(shì)。

Uniqueness means the soul of dishes cannot be lost， that is， the flavor and quality should be fine. In preparing the Yunnan dishes， we need to keep local flavor， giving full play to the quality of Yunnan ingredients.

所謂普適性，就是要把握不同群體的飲食偏好，對(duì)產(chǎn)品進(jìn)行口味普適性的改良，讓云菜具備大眾消費(fèi)的可能性。

Universality is to grasp preferences of different diners， so that Yunnan dishes could be improved to maximize the volume of consumers.

“用健康食材做消費(fèi)者最喜歡的美食，通過(guò)預(yù)制菜等快消品推廣云南傳統(tǒng)美食，通過(guò)健康食材解決方案將云南優(yōu)質(zhì)食材帶進(jìn)千家萬(wàn)戶(hù)，通過(guò)特色產(chǎn)品帶動(dòng)云南農(nóng)副產(chǎn)品的銷(xiāo)售，從而探索出一條具有云南特色的‘云品出滇’新模式。”

"Using our organic ingredients， Yunnan cooking traditions and the trend of pre-cooked dishes， we can bring Yunnan green foods onto dinner tables home and abroad， while enriching local vegetable farmers，” Cao said. “This is a possible new way for Yunnan specialties to go global."

文字：韓成圓 王靖中 段建鑫 張瑩琳 馬藝菲（實(shí)習(xí)生）

編輯：王靖中

翻譯：王世學(xué) 王青（實(shí)習(xí)生）

審核：王歡 朱東然

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